Tag Archive for: Target audience

The impact of colour on brochure design and printing

As a graphic designer, I cannot stress enough the importance of colour in brochure design and printing. Colours can evoke emotions, convey a message, and ultimately influence the success of your brochure. In this blog post, I’ll discuss the impact of colour on brochure design and printing and how to use it to your advantage.

Understanding colour psychology

The psychology of colour is the study of how colours affect human behaviour and emotions. Different colours have different meanings and can evoke specific emotions. For instance, blue is associated with calmness, trustworthiness, and professionalism, while red is associated with passion, excitement, and urgency. Green is often used to represent nature, growth, and freshness, while yellow is associated with optimism, happiness, and creativity.

When designing your brochure, it’s essential to consider the emotions and message you want to convey and choose colours that align with them. By using the right colours, you can influence how your target audience perceives your brand and message.

Printing considerations

When designing your brochure, you need to keep in mind the printing process and how colours will appear on paper. Printed colours often look different from what you see on your computer screen, and the type of paper you choose can also affect colour reproduction. Therefore, it’s crucial to work with a professional printer who can guide you on the best paper and printing techniques to achieve the desired colour results.

colour proofing

Colour combinations

Choosing the right colour combinations is critical in brochure design. The right combination can create a harmonious and attractive design that grabs attention and delivers your message effectively. There are various colour combinations to choose from, including complementary, analogous, and monochromatic.

Complementary colours are opposite on the colour wheel and create a vibrant contrast. Analogous colours are adjacent on the colour wheel and create a harmonious and cohesive design. Monochromatic colours are different shades of the same colour and create a clean and sophisticated look.colour theory diagram, showing the 7 types of colour styles

Colour consistency

Consistency is key when it comes to colour in brochure design. You want your brand colours to be consistent across all marketing materials to create a cohesive and recognisable brand identity. This includes using the same shades of colour, colour combinations, and placement throughout your brochure.

colour consistency off the press

Final thoughts

In summary, colour is a critical aspect of brochure design and printing. To create a compelling brochure, it’s important to consider colour psychology, printing techniques, colour combinations, and consistency. By implementing these strategies, you can effectively use colour to communicate your brand message and resonate with your target audience.

Moving forward, I recommend exploring different colour combinations and experimenting with various shades to create a unique and memorable brochure design. It’s also important to regularly review your branding materials to ensure consistency and make necessary updates as your brand evolves. By continuously improving your brochure design and utilising the power of colour, you can enhance the impact of your marketing efforts and achieve your desired results.

Print Marketing for Golf Clubs and Events


Golf is a popular sport enjoyed by many people around the world, and golf clubs and events are always looking for new ways to attract golfers and increase their brand recognition. While digital marketing is an important part of any marketing strategy, print marketing can also be a valuable tool for promoting golf clubs and events. In this blog post, we will explore the different types of print marketing materials that can be used to promote golf clubs and golfing events and provide tips on how to design and distribute them effectively.

Business Cards:

Business cards are an essential print marketing tool for promoting golf clubs and events. A well-designed business card can provide potential clients with all the essential contact information they need to get in touch with you. A business card with an image of the golf course or event can also make a lasting impression and help to build brand recognition.


Brochures are another essential print marketing tool for promoting golf clubs and events. A brochure can provide potential clients with detailed information about your golf club or event, including course layouts, pricing, and amenities. A brochure can also showcase the unique features of your club or event, such as scenic views or challenging holes.


Banners are a great way to promote golf clubs and events at golf courses or other outdoor locations. A well-designed banner with an eye-catching message or image can attract the attention of golfers and make them more likely to visit your club or attend your event.

Event Programs:

Event programs are an excellent way to promote golfing events. A program can provide a schedule of events, information about sponsors, and profiles of the golfers participating in the event. It can also include advertisements from sponsors or vendors, which can generate additional revenue.


Posters are an effective way to promote golf clubs and events in high-traffic areas, such as golf courses, restaurants, and hotels. A poster with an eye-catching design and a clear message can attract the attention of potential clients and make them more likely to visit your club or attend your event.

Direct Mail:

Direct mail is a great way to promote golf clubs and events to a specific audience. By sending a targeted mailing to a list of golfers in your area, you can ensure that your marketing materials are reaching the right people. Direct mail can include postcards, flyers, or brochures, and can be an effective way to generate interest in your golf club or event.

Golf Course Maps:

Golf course maps are an excellent way to promote golf clubs and events to potential clients. A map can show the layout of your golf course, the location of each hole, and the amenities available to golfers. A map can also showcase the unique features of your golf club or event, such as water hazards or sand traps.


Print marketing can be a valuable tool for promoting golf clubs and golfing events. By using a combination of business cards, brochures, banners, event programs, posters, direct mail, and golf course maps, golf clubs and event organisers can generate interest in their offerings and increase their brand recognition. When designing and distributing print marketing materials, it’s important to consider your target audience, the messaging and design, and the distribution channels that will be most effective. With a strategic approach, print marketing can be a cost-effective way to promote your golf club or event and attract new clients.

Wedding Venue Marketing a 5 Step Plan

Planning a marketing strategy for a wedding venue requires a thoughtful approach that takes into account the unique features of your venue and the needs of your target audience. Here are some practical steps to consider, including printed materials:

  1. Conduct Market Research: Start by researching your local wedding market to identify your target audience. You can use data from local wedding planners, online resources, and social media to gain insights into the types of couples who are most likely to book a wedding venue like yours.
  2. Develop Your Unique Selling Proposition: Once you have a good understanding of your target audience, develop a clear and compelling message that highlights the unique features of your wedding venue. This might include the size and style of your venue, the amenities and services you offer, and any other factors that set you apart from your competitors.
  3. Build a Website: A professional, user-friendly website is a critical component of your marketing strategy. Your website should include high-quality photos of your venue, a detailed description of your services, and information about your pricing and availability. You can also use your website to collect leads by offering a free guide or newsletter in exchange for visitors’ contact information.
  4. Use Printed Materials: Printed materials can be a powerful way to promote your wedding venue to potential customers. This might include business cards, brochures, flyers, and postcards. Make sure your printed materials are visually appealing, include high-quality photos of your venue, and clearly communicate your unique selling proposition.
  5. Build Relationships: Finally, don’t overlook the importance of building relationships with local wedding planners, photographers, and other wedding vendors. Attend local wedding fairs and networking events to connect with other professionals in the industry and build a referral network. You can also offer incentives to vendors who refer business to your venues, such as a commission or a discount on their own services.

In conclusion, a well-planned marketing strategy for a wedding venue is essential to attract and convert potential customers. By conducting market research, developing a unique selling proposition, building a professional website, using printed materials, and building relationships with local wedding vendors, you can effectively market your wedding venue to your target audience. With a thoughtful and comprehensive marketing plan in place, you can position your venue as the perfect location for couples looking to celebrate their special day. Remember to constantly evaluate and refine your marketing efforts to ensure you are reaching and converting potential customers effectively.

Letting Agency Marketing With Print

Marketing materials play an integral role in promoting products and services to potential customers. For lettings agencies, print marketing materials can be an effective way to reach out to prospective clients and showcase available properties. In this blog post, we will explore how to create print marketing materials that are tailored to promote lettings agencies, including brochures, flyers, and business cards.

Defining Your Target Audience

Before creating any marketing materials, it’s essential to understand your target audience. This will help you tailor your message and design to appeal to the right people. For lettings agencies, your target audience is likely to be people who are looking to rent or lease a property, such as young professionals, families, and students.

It’s also essential to consider what kind of properties your agency specialises in, as this will influence your target audience. For example, if you focus on luxury apartments, your target audience might be high-earning professionals. If you focus on student accommodation, your target audience might be college or university students.

Choosing Your Print Marketing Materials

Once you’ve defined your target audience, it’s time to choose the print marketing materials that will work best for your agency. Popular options for lettings agencies include brochures, flyers, and business cards.

Brochures are an excellent option for showcasing a range of properties and services. You can include high-quality images of your properties, along with detailed descriptions and information about your agency. A well-designed brochure can help to make a strong impression on potential clients and give them a clear sense of what your agency can offer.

Flyers are a cost-effective option for promoting your agency. You can create a simple, eye-catching design that includes your agency’s logo, contact information, and a brief message about your services. Distributing flyers at local events, on college campuses, or in other high-traffic areas can help you reach a wider audience.

Business cards are a must-have for any lettings agency. They are a simple way to provide potential clients with your contact information, and they can be easily shared at networking events or with other professionals in the industry. Make sure your business cards include your agency’s logo, your name, job title, email address, and phone number.

Creating a Strong Design

The design of your marketing materials is crucial for making a strong impression on potential clients. Your design should be eye-catching, professional, and consistent with your agency’s branding. If you don’t have a branding guide, create one before designing your materials to ensure everything is cohesive.

Using high-quality images of your properties is a great way to showcase what you have to offer. If possible, hire a professional photographer to take photos of your properties for your brochures and flyers. Use clear, easy-to-read fonts and a colour scheme that complements your branding.

Remember to keep your messaging clear and concise. Avoid using too much industry jargon or technical language that potential clients may not understand. Focus on the benefits of working with your agency, such as personalised service, a wide range of properties, or competitive pricing.

Printing and Distributing Your Materials

Once you’ve created your marketing materials, it’s time to print and distribute them. Choose a high-quality printing service to ensure your materials look professional and polished. If you’re working with a tight budget, consider printing your materials in-house, but make sure your equipment can handle the quality you’re aiming for.

Distribute your marketing materials in areas where your target audience is likely to be. For example, if student accommodation is your chosen market, distribute flyers at college campuses, or partner with local property managers to offer your brochures at their offices. You can also use digital marketing to supplement your print materials. For example, you can share your brochure on your website or social media channels to reach a wider audience.

To sum up, creating effective print marketing materials for lettings agencies involves understanding your target audience, choosing the right materials, designing a layout that is consistent with your branding, and strategically printing and distributing your materials. By following the steps outlined in this blog post, lettings agencies can create marketing materials that showcase their properties and services to potential clients, increase brand recognition, and ultimately lead to more business. It’s important to invest time and effort in creating high-quality marketing materials, as this can establish a strong presence in the local market and reach a wider audience. By utilising both print and digital marketing channels, lettings agencies can create a comprehensive marketing strategy that will help them stand out in a crowded market and attract more clients.

Why print marketing is still relevant in the digital age

It’s easy to assume that print marketing is a thing of the past in today’s digital age. With the proliferation of social media and the rise of digital advertising, it seems like everything is moving online. But despite the shift towards digital, print marketing is still very much relevant and can be an effective way to reach your audience. Here’s why:

First of all, print materials are tangible. They have a physical presence that can’t be ignored, making them more likely to be noticed and remembered by your audience. And let’s face it, in today’s world of fake news and online scams, people are increasingly sceptical of the information they find online. Print materials, on the other hand, are perceived as more trustworthy and reliable. This is especially true for long-form content such as magazines and brochures, which are seen as more in-depth and credible than short-form content like social media posts.

Another advantage of print marketing is that it can be more targeted. It’s harder to target your audience effectively with digital marketing, but with print marketing, you have more control over who sees your message. For example, if you’re running a direct mail campaign, you can choose to send your materials to specific addresses or zip codes, ensuring that they reach the right people. You can also use targeting techniques such as personalized URLs (PURLs) or QR codes to make your print materials more interactive and personalized.

In addition to being more targeted, print materials can also be more memorable. Research has shown that people are more likely to remember information that they’ve seen in print than information they’ve seen online. This is because print materials require more mental effort to process, leading to a deeper level of engagement and increased memory retention. So if you want your message to stick with your audience, print materials can be a more effective choice than digital marketing.

But print marketing isn’t just about being memorable – it can also be more impactful. A well-designed brochure or business card can make a powerful first impression and leave a lasting impact on your audience. Print materials can also be used to create a sense of exclusivity or luxury, which can be a powerful marketing tool. For example, if you’re running a high-end fashion brand, you might use print materials such as a glossy magazine or luxurious packaging to create a sense of exclusivity and appeal to your target audience.

Finally, it’s important to note that print marketing and digital marketing are not mutually exclusive. In fact, they can work together to create a more comprehensive and effective marketing campaign. You might use print materials such as brochures or business cards to drive traffic to your website or social media profiles or use digital marketing such as email marketing or social media ads to drive traffic to your print materials. By using a combination of print and digital marketing, you can reach your audience in a variety of ways and increase the chances of getting your message across.

In conclusion, print marketing is still relevant in the digital age. It offers tangible, trustworthy, targeted, memorable, and impactful marketing opportunities that can complement digital marketing efforts. So don’t write off print marketing just yet – it could be the key to reaching your audience and making a lasting impression.