While digital platforms have become the norm, printed materials can offer numerous benefits to event organizers and attendees alike. In a world where digital platforms reign supreme, it may seem counterintuitive to consider utilising printed materials. However, I urge you to reconsider as they can offer numerous benefits to event organisers and attendees alike.
First and foremost, printed materials increase accessibility. Virtual events may exclude some individuals who do not have access to the internet or the necessary technology to participate. By providing printed materials beforehand or via post, all attendees have equal access to the same information, creating a more inclusive environment.
Moreover, printed materials can complement digital content. Virtual events can overwhelm attendees with a lot of information in a short amount of time. Printed materials like brochures or pamphlets enable attendees to review the material at their own pace, reinforce key points, and improve their understanding and retention of the information presented.
Printed materials add a touch of authenticity and professionalism. Virtual events can feel impersonal, but printed materials can be branded and customised to reflect the event or company’s identity, creating a more tangible connection for attendees. This attention to detail shows that the event organisers have taken the time and effort to create a cohesive and well-structured event, which can establish trust and confidence among attendees.
Finally, printed materials can also serve as a powerful marketing tool. They create a lasting impression and reinforce key messages beyond the virtual event. Attendees can share them with others, potentially expanding the reach of the event or company and generating interest. The incorporation of printed materials in virtual events can provide numerous advantages, including increased accessibility, reinforcement of digital content, authentic branding, and effective marketing. By considering printed materials as part of your virtual event strategy, you can create a more engaging and memorable experience for attendees.