Entries by brandaspect

Why print marketing is still relevant in the digital age

It’s easy to assume that print marketing is a thing of the past in today’s digital age. With the proliferation of social media and the rise of digital advertising, it seems like everything is moving online. But despite the shift towards digital, print marketing is still very much relevant and can be an effective way […]

The history of the printing process: from woodblock to digital

The history of printing is a fascinating one, and it’s amazing to think about how far the technology has come over the centuries. In this blog post, we’ll take a look at the evolution of paper printing, from the early days of woodblock printing to the modern era of digital printing. The earliest form of […]

The ultimate guide to designing for print

Designing for print can be a challenging task, but with the right knowledge and planning, you can create high-quality designs that will look great when printed. Whether you’re a seasoned pro or just starting out, it’s important to understand the various factors that can affect your final product, such as colour mode, image resolution, and […]

How to choose the right paper stock for your print project

The kind of paper stock you’ll employ is a crucial consideration when it comes to printing materials. The overall look and quality of your printed papers can be greatly improved by using the proper paper stock. The following advice will help you select the ideal paper stock for your print project: Recognise the various paper […]

The benefits of investing in high-quality printed materials

The Benefits of Investing in High-Quality Printed Materials In a world dominated by digital marketing, it’s easy to overlook the power of high-quality printed materials. Yet, for businesses aiming to elevate their branding and marketing efforts, print remains a vital and effective tool. Whether it’s brochures, postcards, packaging, or banners, printed materials offer tangible benefits […]

5 creative ways to use custom printing for your business

Custom printing is a versatile tool that allows businesses to elevate their branding, stand out from competitors, and connect with customers in memorable ways. Whether you’re showcasing your products, improving customer experience, or promoting your services, custom printing offers endless possibilities to leave a lasting impression. One of the most impactful ways to use custom […]

How to Get Your Artwork Print-Ready: A Practical Guide

Preparing your artwork for print is crucial to achieving a high-quality final product. By following these steps, you can avoid costly errors and ensure your designs look as polished in print as they do on screen. 1. Set Up Your Document Correctly Size Matters: Ensure your document matches the desired print size. If you’re unsure, […]